March 2010 Press Release

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“PETZEN UNVEILS DOGTREAD WEBSITE”

New Website Features Award Winning Products, Simple Navigation and New Resources for Customers Looking to Keep Their Dogs Healthy

OGDEN, Utah (March 25, 2010) –PetZen’s newly designed DogTread™ website is now online http://www.dogtread.com
. The new portal, the first of its kind, examines in depth the benefits and flexibility of dog treadmills for today’s typical dog owner. The goal was to give visitors a full-access pass to a highly regarded training tool used by many pet professionals to keep their best friends happy and healthy year-round.

DogTread.com, designed by Freestyle Marketing Group, features a navigation bar that quickly links visitors to helpful information like side-by-side dog treadmill comparisons, product feature definitions and size guidelines. The site’s extensive Training & Resource section also steps dog treadmill information seekers through four main areas critical to understanding dog treadmills – Before You Buy, DogTread Setup, Learn to Tread, and an Experts Corner.

“The website is a direct response to answer our visitor’s questions about dog treadmills,” says Krista Wickens, co-owner of PetZen Products. “We want everyone to know as much as we do about the benefits of treading, the technical aspects of the equipment and the flexibility it can provide to many dog owners. Regular exercise is a key component to a dog’s well being, but it isn’t always possible to get outside. Treading is a not a hard skill to learn, for the dog or the owner, and it can help eliminate many of the excuses we make to our dogs.”

The new website also features its award-winning dog treadmills and training accessories. The DogTread has received several awards since its introduction to the public in 2008. Most recently, DogTread was the recipient of the 2009 “Top Pet Fitness and Health Product” award presented by the Association for Pet Obesity, and the coveted “5 Star Approval Rating” from the American Pet Association in March 2010.

“It is important that we continually strive to improve our products,” says Wickens. “And you can’t do that in a vacuum, so we have sought experts from various dog professions to continually test our dog treadmills under various conditions to provide us with valuable feedback. They include dog trainers, dog behaviorists, veterinarians, physical therapists, dog handlers, and our customers. We are very happy that people like our products and are honored to be recognized.”

In addition to the site’s informative content, the design and interface were developed to create a better user experience. The site will be continually updated with the latest on training tips and product advice. Second phase plans include integration of visitor interactive tools.

About the Company
Based in Ogden, Utah, PetZen specializes in manufacturing and designing innovative dog products made specifically with your best friend’s interests in mind, products that enrich and lengthen their lives. PetZen provides a 30-day money back guaranty and a 1-year parts and craftsmanship warranty on all DogTread™ products from date of purchase. For more information on PetZen, please visit their website at www.petzenproducts.com or www.dogtread.com
.

About the Agency
With offices in downtown Salt Lake City and in Ogden’s Historic 25th Street District, Freestyle Marketing Group is a full-service advertising agency specializing in interactive design, marketing strategy and media planning and identity development. The agency, which opened in February 2000, has provided marketing services for a number of local and regional clients producing several award-winning advertising campaigns. For more information about Freestyle Marketing Group, please visit www.freestylemg.com or call 801.364.3764.